FortuneBuildersTeam Bloggers Blog

Have you ever noticed that sometimes online advertising, which is also known as internet advertising, web advertising, e-advertising, or i-advertising, is confused or misunderstood in relation to some other terms, especially online marketing and online promotion. Online advertising is one part of online promotion, and online promotion is one part of the total online marketing mix. You may as well read my blog post on “What is Internet Marketing?” later to get a better understand of what online marketing is.

So what really is online advertising?

Online Advertising is the non-personal presentation to a group of internet users an openly sponsored message regarding a product, service, or ideas. This message, called an online or internet advertisement, utilizes internet media including, among other forms, banner advertising, text-link advertising, pay-per-click advertising, and social media ads, and it is paid for by the identified sponsor.

The internet users know who is behind an online advertisement because the sponsor (or advertiser) is openly identified in the advertisement. An online advertiser is the organization, company, or person that initiates an online advertisement and ultimately pays the cost.

In today’s world and in the world of tomorrow, doing a business without advertising on the internet is like working in the dark – the business owner knows what he is doing, but potential customers around the world do not. That is why I personally termed online advertising a “World-Wide Webitising.” And also, one often hears the statement that it pays to advertise online! A little reflection upon these principles of successful online advertising reveals this to be only a partial truth. Only effective online advertising actually pays.

I will advise you to read my blog post on the Objectives of Online Advertising to know why companies are advertising online. I would also like you to comment on this post and then tell us what you personally understood online advertising to mean.