How They Appeal To Your Emotions Through Wealth

2:56 pm in Miscellaneous Tips by Jerry Ihejirika

Have you ever noticed what I am about to say now: “Why is it that when you visit some websites or blogs, owned most especially by male bloggers, network marketers, affiliate marketers, or even information marketers, you will see them displaying pictures, photos, or screenshots of flashy cars, big houses, and fat dollar cheques? And sometimes you see an image of the person sitting across the beach-side and sipping an “expensive” wine! Wow, I do sometimes get an eyeful of them on some particular websites and blogs, and it makes me smile!! Can someone really tell me why all those pictures, photos, and screenshots? Well, I will tell you. They are trying to appeal to your emotions through “their” wealth – if at all those pictures were real or not. Most of them are either persuading you to purchase their product, service, idea, join their membership team, or subscribe to their newsletter. Sometimes you read things like “This business actually bought me this car,” “This is the house that this business bought me,” “I have earned over thirty million dollars in this business, take a look at some of my earnings,” “I purchased a new duplex – I love it! Here’s a photo of the outside,” “This business have made me lots of cash, so I am always having fun,” “If you love travelling around the world having fun, then join me in this business,” and on and on and on, wow! There has been a saying that men can be emotionally aroused through pictures, so these people may be trying to convince you through those pictures and screenshots that this business actually makes them much money.

I recently read something that the majority of people’s dream is to become an instant millionaire. For some it may be true; for others, perhaps not. Whichever the case, one thing is certain. Most have a strong desire for wealth and the security, fun and independence that go with it. Wealth will pay for your flashy cars, pay for your big houses, pay for your laptops, pay for internet connection, and pay for your bills. It will purchase plenty of travel and vacations. It will also provide tremendous power. Some want it solely for that purpose.

Most matters these web business owners display all those flashy photos and screenshots on their websites and blogs. It follows that wealth is a very fertile area of emotional appeal. Whenever the web business owner can demonstrate to his reader or prospects how that particular business or product can increase his wealth or preserve his existing wealth, the web business owner has adopted a sound strategy – provided, of course, that wealth is what is in his prospect’s strongest emotional appeal.

Whenever most of us see those screenshots of flashy cars, big houses, fat pay cheques, house-by-the-beach-side, and of course, sipping-a-cool-wine-by-the-beach-side photo, it adds to great value and thus easily triggers our emotional response. Most of us will even begin to have fantastic “dreams” and sign up immediately without any further research.

The widespread use of emotional rather than rational appeals in promoting products, services, and ideas online has been questioned for years. Web promotion managers have defined emotional appeals by stating that people buy or subscribe much faster on an emotional basis than on a rational basis. A common saying regarding this truism is, “The heart is six inches closer to the wallet than the head.” Critics argue that online consumers would buy more rationally if web business owners would furnish them with objective information. Web business owners reply that they sell the way consumers want to buy, not the way they (the web business owners) think they should buy.

I purposely wrote this article for people who are emotionally weak and easily deceived into “get-rich-quick” schemes. No matter how flashy the pictures and screenshots you see on those websites and blogs are, nor how attractive they may look like, do NOT forget to do further research and due diligence before putting in your money. Some of those pictures are not real, and some of those businesses might be a scam.

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