FortuneBuildersTeam Bloggers Blog

Every day more and more people are looking for alternative was to make money, or to earn a living. People are starting to realize that constantly changing and looking for a better “JOB” is like a “Journey Of the Broke!”

One of such alternative ways that people can go about and generate an income is through Network Marketing. In the last 10 years, there has been a huge explosion of new Network Marketing companies because more and more businesses are beginning to see the value of selling their products and services through the Network Marketing model. Today, no matter what type of product or service is available, there is a Network Marketing company that offers it. One company that is into the selling of travel, leisure and lifestyle products through the Network Marketing model is Lekker International.

Lekker International offers the opportunity for people to earn euros weekly, enjoy free luxurious vacations, and live an amazing lifestyle. So I am going to share with you how you can earn euros weekly and enjoy free luxurious vacations with Lekker International:

Understand the Business: To succeed in the Network Marketing industry, you need to understand every aspect of the company you are associating with – its philosophy, management, products, compensation plan, and marketing resources. Lekker International offers various training guide resources and materials that explain the company’s goals, its products, its binary compensation plan, and also how Associates can its training guides and marketing resources to achieve success in the business. Lekker also organizes weekly webinars where anyone can join and meet with the management team, Associates and other prospects. If you are excited about an opportunity to change your life, then you need to know as much as you can about it.

Join a Winning Team: Networking is like playing soccer, to succeed requires “Team Work.” You need to understand that your success in Lekker International, or any other Network Marketing business, depends on team effort – your upline, you, and your downlines. If your company is offering the best product or service in the industry and you join through a weak team, you will be left all alone to figure out how to be successful. The Lekker FortuneBuilders Team is one of the major team-built with Lekker International. We are building a global team of successful people who will become the next generation MLM superstars. We will always be interested in investing in you and your success. If you want to be a part of our team, feel free to call us on (+234) 07030972415, or send an email to vacationsgroup [at] gmail [dot] com.

Promote Your Business Opportunity: You need to spread out the word about your business opportunity. The lifeblood of this business is about bringing in new people into the system. At Lekker FortuneBuilders Team, we utilize the most effective and modern techniques in promoting our team and business opportunity. We organize seminars, home meetings, and also utilize the awesome power of the Internet to promote our team and business opportunity globally. We help each other in the team bring in new people into the business that way, our team will continue to grow and expand.

Teach Your Members (Duplication): They say real estate is about location, location, and location. Network Marketing is about duplication, duplication, and duplication. If you have a marketing system that is effective, then you need to always teach your members the marketing systems and how to duplicate you. At Lekker FortuneBuilders Team, we offer free training resources that will teach members our marketing systems and also coach them on how best to use it. Their success is our success and our success is theirs, too. Let your members learn how to duplicate your effort.

Expand Your Team-build: Now that you have understood every aspect of the business, joined through a wining team, personally sponsored people into the business, thought your downlines how to duplicate your effort, have marketing systems that is simple and effective, you need to start thinking on how to build and grow a TEAM, not just having downlines. The most successful people in the Network Marketing business are those Leaders who have built a huge team of successful people. At Lekker FortuneBuilders Team, we look forward to nurturing and building the next generation MLM Leaders who will take our industry to next level.

Now, I know you might be asking, “How can I earn euros weekly and enjoy free luxurious vacations with Lekker International?”

Lekker International is an international travel, leisure, lifestyle and rewards company. If you take your time to understand every aspect of the company, join through a winning team, promote the business opportunity, sponsor people into the system, and teach your downlines how to duplicate your effort, then you stand a chance of earning euros weekly plus residual incomes, travelling around the world on discount, enjoying free luxurious vacations, and living the lekker life.

Michael Faust is going to officially launch his new company, Lekker International, in October 2010. It will mark the birth of one of the largest, most successful companies in an industry that sees thousands fail. Currently, the company is in what is called a “soft launch” phase where thousands of leaders from all across the globe are already locking up top spots. You still stand a chance to claim a VIP position in the upper ranks as the official launch will introduce Lekker International to millions, even billions of people around the world. Imagine what will happen soon after the announcement. Then, imagine what it will mean for those people who joined during the soft launch phase!
You can join Lekker International through the Lekker FortuneBuilders Team. We are on course of becoming one of the biggest and fastest team-built with Lekker International.
Lekker International and its Strategic Partners offer PATENTED and fantastic travel solutions, leisure, and wealth products that will change the ways people think and enjoy travelling, leisure, lifestyle and earning revenues. Lekker Associates will enjoy the company’s fantastic products at a lower cost, and in today’s harsh economic conditions this is certain to be an incredible WIN…WIN…WIN situation for travellers, Associates, Lekker International, and its Strategic Partners.
The Management Team at Lekker International are some of the TOP LEADERS in the Network Marketing industry. They all have vast experience and have achieved massive success in the industry as Distributors, Team Leaders, and Entrepreneurs.
Lekker International has designed a simple 7 stage compensation plan – allowing you to earn high revenues WEEKLY in EUROS – simply for introducing 2 people! This compensation model was designed to benefit the beginner as well as the “heavy hitters.”
Lekker FortuneBuilders Team is proud to be a part of an industry that fulfils hopes and dreams to millions, even billions of people. We are even more proud to be associated with a company that will take our industry to the next level by adding unique travel, leisure and wealth products to an extraordinary line of products.
When all the right elements of a successful MLM company are combined…good reputation, strong leader, competent management team, very unique products, effective compensation plan, best pricing rates, advanced marketing systems and tools, combined with a global presence…what is left? …YOU!
Lekker FortuneBuilders Team is the sure doorway for anyone that wants to be successful as a home business owner with Lekker International. We offer additional benefits and privileges to our members and, we are not only good at getting new Customers and Members, but know from experience what it takes to KEEP each and every one of them happy. Whether you are new to the business, have failed before in your previous attempts, or you are among the greatest networkers, whether your goal is to supplement a pay check or earn a mega fortune, Lekker FortuneBuilders Team wants you to “make it happen no matter what”… with us, anything is possible!
My name is Jerry Ihejirika, the Founder of Lekker FortuneBuilders Team. I am positioned with some of the Top Leaders in at the TOP of the company which is a great benefit for you and our future members. I am sharing some of my most advanced online and offline network marketing tips, ideas and secrets with my members. I need you to take advantage of this amazing opportunity and join us as we prepare for the official launch of Lekker International in October 2010.
Feel free to give me a call on (+234) 07030972415, or shoot me an email to jerry[AT]fortunebuildersteam.com or vacationsgroup[AT]gmail.com … I’d be happy to answer your questions. You can as well leave a comment below.
Lekker International is the first, last, and only company you will ever need to join.

Michael Faust is going to Officially Launch Lekker International in October 2010. The Company went into Soft Launch in April 2010 in South Africa and it was a great success. The overwhelming feedback from top leaders in the industry was that Lekker was NOT just another copy cat. They recognised that Lekker has raised the bar considerably and created an opportunity for others to envy. Would you like to take advantage of its soft launch phase? This soft launch phase will offer people the amazing opportunity to join Lekker International at the top-most level.

Everyone who has been involved with either “ClubFreedom” or “Holidays and Cash” knows of Michael Faust’s success story in the Network Marketing industry. In 2007, when ClubFreedom was growing dramatically after only 9 months of operation, Michael was offered a role as the International Director of Sales and Marketing. This led him to travelling to many countries conducting training and presentations, and also discovering how Network Marketing worked in different countries that were unique in terms of culture, language, and economy.

A year later his contract came to an end with ClubFreedom and he felt it was time he moved from being just an employee with no equity to an owner of a company. That resulted in the creation of Holidays and Cash where he was a part-owner and the public face of the company. By 2009, 18 months after the company began its operation, Holidays and Cash grew into over 100 countries.

However, it has always been his dream to build and own a company where he was in a position to control the direction that a company took. The end result is Lekker International, the outcome of his 20 yeas in the Network Marketing industry.

Lekker International is focused on the holiday, travel and leisure industry while also adding wealth education and investment opportunities to help people who make money with Lekker build a long term residual income. The Company has negotiated global exclusivity with an international travel group who are changing the travel industry with their PATENTED system that has been used for developing travel reward programs for major corporations. RewardsCorp were looking at the Network Marketing industry as the next area to grow their business and chose to partner with Lekker.

Lekker Associates will get the lowest available travel rate in the market (guaranteed) and then they can use their “Lekker Travel Vouchers” to deduct the value of the voucher off the lowest guaranteed rate. Depending on the value of the voucher applied, the Associate could save up to 50%.

When you purchase any of the Lekker Lifestyle Packs, you immediately receive a voucher equal to the value of your upfront outlay.

Lekker also provides you with a search portal that scans more than 30 of the world’s largest wholesale accommodation providers and finds you the best rates on more than 30,000 hotels and resorts (which will grow to over 100,000 in the next few months as the company confirmed) and then gives you a further discount!

Unlike most travel based Network Marketing companies, Lekker will be able to show people all the holiday and travel deals, how much you can save, what added value you receive…before you even part with your money. This means full transparency.

After hearing Michael’s success stories, who would not want to join in on this amazing opportunity to market some fantastic PATENTED travel products? Michael Faust and his management team at Lekker understand the incredible opportunity they have to foster the hopes and dreams of people.

You will be able to achieve success by only working part time. There are wonderful benefits of joining the Lekker FortuneBuilders Team. You will be allowed to work on your own free time at your own pace. We are passionate about Lekker and the opportunity it offers to change many lives. We do not have a crystal ball but we do know that Lekker has the potential to create a better future for you if you are ready to pursue your dreams.

Remember, this is a once in a lifetime opportunity to take advantage of this pre-launch phase. The company will launch in October 2010 and spread like a wildfire. Do not let this opportunity pass you by! Take full advantage of it NOW!!

Your upline team is the KEY to your success

Choose your upline team carefully!

Many people do not know that Network Marketing has raised more multi-millionaires than any other industry. And one new Company that is set to rock the Network Marketing industry is Lekker International. The Company is still in soft launch and will be officially launched on October, 2010. Prospects that get in early through a strong team have the opportunity of establishing a very strong base before the official launch.

Making money with Lekker International or any other Network Marketing company always require team work, and that is why you need to join a strong team. Lekker FortuneBuilders Team is on course to becoming the fastest growing team in Lekker International.

Lekker FortuneBuilders Team is a group of ordinary people – just like you – who enjoy helping people earn euros weekly, enjoy free vacations, achieve extraordinary success and live a lekker life. We have a simple system you can easily duplicate and use in making personal sales.

Lekker International uses the binary compensation plan (boardvs.binary) which means you only need to build 2 teams under you, one on the left and the other on the right. This type of compensation plan leads to a lot of spillover and volume IF you joined through the right team.

We also have a strong upline team which provides training, support, seminars, and webinars. And one of the benefits of having a strong upline team is that the more the team grows, the more spillovers our team enjoy because of the tight formation of the binary compensation plan.

Lekker FortuneBuilders Team focuses on helping members help other people. We are leveraging the awesome power of the Internet to build a global team. We coach and mentor our members and also distribute resources and guides on how they duplicate our system and leverage the marketing knowledge of our team leaders in order to achieve extraordinary success. Each member need to make personal sales to strengthen their weaker leg, as it is called in a binary program.

The Internet has levelled the playing field for everyone in Network Marketing. We constantly distribute rich and free resources to all our members on how to harness the power of social media networks like blogs, forums, social networking sites, and article directories to promote their business opportunities.

To succeed in the offline world, we also offer resources and guide. I am currently writing and compiling an e-book titled: “Best Networking Steps of the Greatest Networkers – Effective Prospecting.” In compiling these networking steps to effective prospecting, I have decided to break it down into seven steps, or stages for you to clearly understand what it takes at each step. It was difficult for me to determine where one step ends and the other begins but, for the sake of my experience in the Network Marketing industry, I have clearly divided them.

The Best Seven Steps to Effective Prospecting I will be sharing with you includes: Prospecting > Pre-approach > Approach > Presentation > Meeting Objections and Overcoming Your Fears > Close > Follow Up. This e-book will be distributed FREE to all Lekker FortuneBuilders Team members.

We are looking for people who are interested in joining our team. We are looking for leaders, not just marketers. Join us now before Lekker International launches officially. When looking to succeed in ANY Network Marketing Company, the team you join with is very, very important. I cannot stress this enough.

If you are the type of person that takes a BOLD step in life when opportunity confronts you, or you have a few questions you need to ask us before you get started, or you need to know more about the company or our team, feel free to call us right now at: (+234) 07030972415. You can also send us an email to jerry[AT]fortunebuildersteam.com or vacationsgroup[AT]gmail.com.

These days, it is very difficult to tell a legitimate internet business opportunity from a fraudulent one (online scam). Many of these scams have been deliberately designed by fraudsters to appear as genuine money making opportunities. Yet, there are people from different corners who engage in legitimate internet businesses and are earning money from them. One of such legitimate online businesses is Lekker International.

Lekker International is focused on the holiday, travel and leisure industry while also adding wealth education and investment opportunities to help people who make money with Lekker build long term, bricks and mortar wealth! Lekker International is a Seychelles registered company with local companies in South Africa as well. Their management are spread between Australia, the UK, and South Africa. The Company went into Soft Launch in April 2010 and the official launch is October, 2010 which means you can take advantage of its pre-launch phase. Michael Faust, the President and Founder, is excited about his new Company which is the culmination of his 20 years building international teams, working in senior corporate executive positions, building IT solutions, consulting to leaders and companies, and recently being a founder and shareholder of a successful Network Marketing company that grew a member base in 100 countries.

To be a Member/Associate, you need to register through a special invitation link from a Lekker Associate. The Company realises that everyone has different needs, budget and goals when it comes to leisure and travel. So rather than offer a ONE product fits ALL, Lekker offers three levels of access each offering different benefits and privileges. These levels are the Bronze Lifestyle, Silver Lifestyle, and Gold Lifestyle Packs. What is even more amazing is that when you purchase any of the Lekker Lifestyle Packs, you immediately receive a “Travel Voucher” equal to the value of your upfront outlay which you can use to slash the cost of staying at thousands of resorts and hotels all around the globe. Lekker pays its Associates WEEKLY in Euros.

Becoming a Lekker Associate through Our Team

The person joining Lekker International through our Team – the Lekker FortuneBuilders Team – has a lot more advantage because we believe in the spirit and cooperation of team work. We have personally discovered that the Internet is an avenue where one can make money part-time, full time, at home, or at the office. Such online business opportunity still leaves enough time for the person to do every other thing. We offer FREE training resources and guides to our Members on how they can succeed in this lucrative business opportunity.

The Internet has actually levelled the playing field for everyone in Network Marketing. No longer do we need to rely on creating a warm list or cold-calling. No longer do we need to confine our networking business to a certain geographical area. The awesome power of the Internet has made it possible for us to build and grow a Global Team.

Lekker International utilizes the Binary Compensation Plan which comprises of a LEFT Team and a RIGHT Team. Every new Associate is given the responsibility of getting two new Associates – one on the left leg and the other on the right leg. But if the Associate joined through our Team, we assist in sourcing for new Associates as success in this business always require team work.

Why Lekker International?

Lekker International is the ONLY Company in Network Marketing focusing on Travel that has secured EXCLUSIVE PATENTED Travel Benefits you can not find elsewhere and that NO other MLM is going to be able to offer or access. RewardsCorp is the company offering Lekker their patented and exclusive travel product. It is also the ONLY Company in Network Marketing focusing on Travel that provides you with GENUINE Travel Vouchers, which can be applied as Euro for Euro contributions towards future holidays and other fantastic global travel and leisure deals – exclusive to Lekker Associates.

If you had to sum up what Lekker stands for, it is all about helping people achieve their ‘hopes and dreams’, and creating a place where they can feel a sense of belonging. This is why at FortuneBuilders Team, we value and respect each and every Member. We are creating an environment that nurtures dreams, builds hope, and gives people a place to belong where they feel valued. We are building a global community that nurtures up champions who can impact the lives of others.

To learn more about Lekker’s business opportunity and the nine types of income streams and rewards, click HERE. If you are highly interested in becoming a Lekker Associate through our Global Team-build, send an email to vacationsgroup [at] gmail [dot] com or jerry [at] fortunebuildersteam [dot] com; or feel free to call us on +2347030972415.

Welcome to the Lekker FortuneBuilders Team. We look forward to helping you live a Lekker life!

People these days want to travel, have leisure, and enjoy an amazing lifestyle. Lekker International is focused on the travel, leisure and lifestyle while also adding wealth education and investment opportunities to help people who make money with Lekker build long term, bricks and mortar wealth! Michael Faust is the founder of this great company. He has been involved in the travel, leisure and lifestyle sector of the Network marketing industry for a long time. He was instrumental in expanding ClubFreedom, and then Holidays and Cash. However it has always been Michael’s dream to own his own company where he was in a position to control the direction that a company took.  His end result is Lekker International, the outcome of his 20 years in Network Marketing.

Lekker in conjunction with its travel partner RewardsCorp has created the ultimate travel solutions for Lekker Associates. Their PATENTED system has been used for developing travel reward programs for major corporations like telcos, electrical suppliers, real estate groups, etc, and best of it all is that it will save thousands of Euros on all your travel needs, plus find incredible value-added benefits, and trained travel specialists you can talk to!

RewardsCorp identified with the philosophy and corporate culture of Lekker and has already invested tens of thousands of dollars of their own money into developing their product specifically for Lekker’s needs and they intend to spend much more. Why?  Because they see Lekker as a strategic partner in enabling RewardsCorp to expand globally and take advantage of the new market share the Network Marketing model offers.

Lekker International can help you plan for your perfect holiday, including flights, rental cars, luxury lodges and self contained apartments. The company provides a search portal that scans the world’s biggest travel wholesale databases and finds you the best rates. It also provides a search portal that scans on more than 30,000 hotels and resorts and then gives you a further discount!  In the next few months, according to the company, the range will grow to over 100,000 resorts and hotels.

To be a part of Lekker International, the person registers through a special invitation link from a Lekker Associate and then purchases any of the Lekker Lifestyle Packs. The Company realises that everyone has different needs, budget and goals when it comes to leisure and travel. So rather than offer a ONE product fits ALL, Lekker offers three levels of access each offering different benefits and privileges. These Levels are the Bronze Lifestyle, Silver Lifestyle, and Gold Lifestyle Packs. And YES, Lekker still provides “Holiday Rewards Vouchers” with EVERY purchase of a Lifestyle Pack so you can reduce the cost of booking a dream vacation at over 400+ resorts and hotels in prime locations around the world by up to 50% off the LOWEST price in the market.

Lekker International utilizes the Binary Compensation Plan and rewards its Associates weekly in Euros (not Dollars!). Now an Associate can advance all the way to the very top levels of the program earning ALL 7 Rewards with just TWO personally introduced persons. Just help TWO people achieve their goals and you can earn up to 10,000 Euros a week, extra funds to pay for your dream vacations, money for a new car, and a royalty income from an investment fund, and even a share of the global sales each year.

Alternatively Lekker has put together its favourite destinations and negotiated incredible add on bonuses especially for Lekker Associates. Also, with THREE of its FIVE travel solutions already in place, TWO of them based around PATENTED concepts, Lekker International is positioned in a unique way to dominate the travel, leisure and lifestyle sector of the Network Marketing industry.

The global economic meltdown is really having a negative impact on businesses. More and more people are losing their jobs, and unemployment is growing at an unpleasant rate. These have lead to people getting more desperate and doing whatever they can just to earn extra money, and one of which is joining the Network Marketing industry. But Network Marketing is not a job; it is a business opportunity. However, making money through Network Marketing is not easy because there are also a lot of scams existing today. It is very important to perform your due diligence before venturing into any Network Marketing company in order to avoid more financial heartbreak.

This Lekker International review is written with a purpose to explain in all honesty what this business model is all about, and not to sell you this business. I simply do not tolerate and will never support online get-rich-quick schemes and scams. Lekker International is neither a get-rich-quick scheme nor a scam.

Lekker International is an international Travel, Leisure, Lifestyle and Rewards Company backed up with an experienced Management Team. Michael Faust – Founder of this company, who has spent 20 years in Network Marketing and achieved success with some related MLM Travel Companies, has always dreamt of establishing his own MLM Travel Company. His end result is Lekker International, and the company is still in Soft Launch as of the writing of this article.

Lekker International has negotiated global rights for Network Marketing with a large international travel rewards company that delivers exclusive product benefits from the world’s leading leisure and travel operators. Unlike anything else you have seen before in MLM Travel and Leisure companies, their system is PATENTED! After many years of developing an enviable client base of highly recognised corporate clients, this patented system is now offering people like you access to these sought after travel offerings through Lekker International.

You can ONLY join this business opportunity through a special invitation link from a Lekker Associate. The Company realises that everyone has different needs, budget and goals when it comes to leisure and travel. So rather than offer a ONE product fits ALL, Lekker offers three levels of access each offering different benefits and privileges. These levels are the Bronze Lifestyle, Silver Lifestyle, and Gold Lifestyle Packs. What is even more amazing is that when you purchase any of the Lekker Lifestyle Pack, you immediately receive a “Travel Voucher” equal to the value of your upfront outlay which you can use to slash the cost of staying at thousands of resorts and hotels all around the globe.

Lekker International is not a typical MLM system that is set up so that only the top level members earn a lot of money and the rest of the team members earn next to nothing. No one is left behind as the company utilizes the BINARY Compensation Plan. Binary compensation plans are powerful in that each member only has two teams to build, a LEFT and a RIGHT team so every time a member introduces more than two people, every extra member they introduce MUST be placed under an existing member in either their left or right team, thereby creating what we call SPILLOVERS. Members are paid WEEKLY in Euros. Lekker also offers great resource materials that will teach all members how this business works and how to build and grow their own Lekker Team.

Lekker International is a very UNIQUE and genuine work from home business opportunity. It is the ONLY Company in Network Marketing focusing on travel that has secured EXCLUSIVELY to Lekker, PATENTED travel benefits you can not find elsewhere and that NO other MLM is going to be able to offer or access. Lekker is also the ONLY Company in Network Marketing focusing on travel that allows you to earn attractive cash rewards whilst REBATING all of your costs to be involved in travel vouchers; and these GENUINE travel vouchers can be applied as Euro for Euro contributions towards future holidays and other fantastic global travel and leisure deals – exclusive to Lekker Associate. In fact, Lekker International is on track to be a leader in the travel sector of Network Marketing. Live a Lekker Life.

Online sales promotion were one of the most loosely used terms in the internet marketing vocabulary. In fact, “online sales promotion” is used synonymously with “online advertising” or “online promotion” in total. Today in the field of internet marketing, however, we are beginning to get agreement that online sales promotion is a separately distinguishable field.

So what then is online sales promotion?

Online sales promotion or internet sales promotion represents those internet marketing activities, other than online personal selling, online advertising, and online publicity, which stimulate consumer purchasing and dealer effectiveness, and are conducted for a limited period of time. The major forms of online sales promotion include contests, premiums, sampling, e-coupons, price-offs, two-for-one offers, and allowances. For example, when you visit some e-commerce sites of many software companies, they allow users to sample digital products prior to purchase by providing free downloads of demo software that normally expire after 30 to 60 days. At that time, the user can then choose to purchase the full product if they wish. Another example is that subscriber-only e-coupons can be used to encourage customers to sign up for e-newsletters, with the newsletter helping to increase sales and build your customer database. Both of these illustrations are examples of online sales promotion.

In what way is online sales promotion and online advertising different?

Online advertising deals with advertising your businesses on online media sites owned and controlled by others. While, online sales promotion involve using tools and methods controlled by you, such as e-coupons, samplings, contest and sweepstakes, to inform and persuade your customers and prospects to make a purchase or subscription. There is no question that a major reason for using online sales promotion is their unique advantage in achieving online communication goals.

Functions of online sales Promotion

Due to the hybrid nature of online sales promotion, it is difficult to define its basic function. Thus, one major function of online sales promotion is to develop buyer awareness and influence attitudes through trial using sampling method. Sampling is one major function of online sales promotion that is used to develop buyer awareness and influence attitudes through trial or sample use. This function of online sales promotion is particularly important in the introduction of new products, new services, or product variations, and explains why an online sales promotion is so often an element of a new product’s introductory online promotional campaign.

Another function of online sales promotion is the organizing of contests and sweepstakes on your website to attract visitors and keep them returning. Contests generally require some level of skill, while sweepstakes involve a pure chance draw for the winner.

The concept of using online sales promotion to influence buyer awareness and attitudes is not one that is widely articulated by most web business owners. Through discounts, premiums, e-coupons, sampling, and contests there is an added effort that will cause customers and prospects to act. In this role, online sales promotions are a short-run sales stimulant. Hopefully, of course, sales derived in this manner will have some long-run benefits as a result of product or service exposure.

If you enjoyed reading this post, there’s plenty more on the way. Why not subscribe to this blog, or follow Jerry on Twitter and Facebook.

One of the common mistakes amateur bloggers do is to write their article or blog post using big or complex words that are difficult or confusing to understand by a mere reader. One of the characteristics of professional bloggers is that they know how to break down a complex idea into bits and pieces so that, irrespective of the levels of understanding of their blog readers, they will be able to understand what he is actually saying.

Simple ideas work best and attract more blog readers because they are the easiest to understand. The more complex a blogger makes his blog contents, the more difficult it will be for some of his readers to fully understand what he is trying to explain. Explanations piled upon explanations in order to get across a point may easily lead to confusion. The simpler and more basic he makes his posts, the better for his blog readers.

The bloggers quest for simplicity, however, should not end there, but should necessarily spill over into every other aspect of his blog. For example, when confronted with a complex question that may call for lengthy explanation or discussion, break it down into sections or individual posts and explain each separately, with perhaps a brief summary showing how they fit together like pieces of a jigsaw puzzle. If your blog reader still doesn’t comprehend, don’t fault him. Remember, the burden is always upon you to demonstrate the merits of your positions. Look for a better way to explain, perhaps breaking the matter down into even greater detail, but always keeping it simple. Learn to anticipate when and what type of simplicity is called for. This may vary from a blog reader to a blog reader.

Assume that you want to explain how to set up a wordpress blog to someone who knows next to nothing about setting up a blog. You are a professional blogger who knows how to set up and run a successful blog. In sharing your idea, you may want to start by first of all telling the person what a blog is, how a blog works, and who uses blogs, before moving into the setting up aspect of a blog.

In the setting up aspects, a pictorial step-by-step guide or practical approach will be the best approach to go about it. You may start with how the person will set up a wordpress blog account, to choosing a template/theme, to how to write a blog post, and then how to add pages to the blog. You may go on and on, but the basic point here is that simplicity is the best approach except maybe the person is experienced.

Finally, never assume that because a blog post is complex, with many issues and twists and turns, that it cannot be formed into simple components and discussed on that basis. On the contrary, your blog success means simply effective communication, and the more blogging you do, the more you realize that by far the best way to attain blogging success is through simplicity in all content that you post.

If you enjoyed reading this post, there’s plenty more on the way. Why not subscribe to this blog, follow Jerry on twitter, and join us on facebook too.

Online promotion is a component used to inform, persuade, and influence the online market regarding a company’s products, services, or ideas. It is only one basic element of the internet marketing mix. Other important elements are:

• Product (Is your product: innovative – truly unique, adaptive – replacement of existing product, or imitative – new to your company but not new to the market),
• Price (How much do you think I can get for this item? If the price of the product is too high or too low, it may have positive or negative effect on the company’s internet marketing campaigns), and
• Place (Since your product is now ready for its market, you need to establish distribution strategies, including selecting channels of distribution).

What is online promotion?

Online promotion, which is also known as internet promotion or web promotion, is any web communicative activity whose purpose is to persuade buyers to accept, resell, recommend, or use the product, service, or act favorably upon an idea being promoted. In short, it is an exercise in information, persuasion, and influence. These three are related in that to inform is to persuade, and conversely, if a person is persuaded, he is probably also being informed.

Online Promotional Tools

Those individuals and companies who promote their businesses on the internet try to overcome potential customers’ resistance toward their market offerings by communicating with the online market. By using the online promotional tools of online advertising, online publicity, online personal selling, and online sales promotion, they give consumers product information in a persuasive manner that is designed to overcome consumer inertia and lead to the active purchasing of appropriate products. While two words may be unfortunately similar, it should be noted particularly that “online promotion” and “online sales promotion” are different. “Online promotion” is the all-inclusive term representing the broad field under discussion here, and “online sales promotion” is only one part of it. In fact, let me give you a brief description of what each really is:

1. Online Advertising is the non-personal presentation to a group of internet users an openly sponsored message regarding a product, service, or idea. This message, called an online or internet advertisement, utilizes internet media including, among other forms, banner advertising, text-link advertising, pay-per-click advertising, and social media ads, and it is paid for by the identified sponsor.
2. Online Personal Selling is the presentation of a product, service, or idea by an online salesman in direct communication with his customer or prospect; either through a one-on-one chat or through an internet calls. For example, when you invite someone for a direct or private chat on skype, yahoo messenger, or google talk, or you make an internet call to that prospect, so as to explain your product, service, or idea to that customer or prospect, respectively, you the online salesman is actually performing or trying to perform what we call “online personal selling.”
3. Online Publicity is news or information about a product, service, or idea that is published on behalf of a sponsor. Online publicity is “free” in the sense that the sponsor does not pay for space or time used in presenting his message. Usually, online publicity messages are presented as news, helpful information, or announcements, in such online media as article directories, forums, community boards, blogs, press release sites, and online news sites; and the sponsor’s name may or may not be given.
4. Online Sales Promotion is any online promotional activities that are supplementary in nature, are conducted for a limited period of time, and seek to induce buying. The major forms of online sales promotion include price-offs, sampling, two-for-one offers, coupons, premiums, and contests. Recently, it was said that Dell had earned $3 million in revenue directly through twitter since 2007, when it started posting coupons and word of new products on the microblogging site. That is an example of online sales promotion. In other words, if an online promotional activity does not fall into the classification of online advertising, online personal selling, or online publicity, it should be classified as online sales promotion.

Online Promotion Mix

Online promotional tools are somewhat interchangeable, and not all tools have to be used in any online promotion mix. However, no single online promotion tool is customarily used as the entire online promotion mix. The peculiar combination of online promotion tools used and the relative amounts of promotion cash spent on each is called the online promotion mix for a product, service, or idea.

Importance of Online Promotion

So many firms are going online and creating an online presence nowadays, and the resulting intensification of competition between individual firms within given industries, has place tremendous pressures on the online promotional programs of individual internet entrepreneurs.

In the internet world of abundance, want satisfaction has replaced, to a great extent, the mere necessity of fulfilling basic physiological requirements. As consumers engage in the satisfactions of wants rather than needs, they become more selective in their choices of alternative expenditures. To attract and retain these online customers, a firm must have a good and sound online promotional program. Customer demand is largely dormant; it must be awakened and stimulated.

Online promotional effort looms important in the overall operations of a business. It is usually the largest part of the total internet marketing expenses. So many firms, in order to have an internet market-share, are now hiring the services of internet marketing companies to help them keep up with the pressure and competition on the internet.

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